From wireframe to a real design system

tokenscomponentsa11y AA
Product UI/UX Design

Design that makes users get it in five seconds.

Confused users don't email you — they leave. We design beautiful, intuitive interfaces for web and mobile through a user-centered process built on research, usability, and conversion — backed by a real design system, not just aesthetics.

  • Research-led, not guesswork
  • Tested before it's built
  • Design system, dev-ready
94%

Core task success after redesign (avg)

+58%

Trial-to-paid conversion lift (avg)

WCAG AA

Accessibility built in

1 system

Components & tokens, dev-ready

Beauty that does a job

Design isn't how it looks — it's whether it works

A gorgeous interface nobody can navigate is a liability. We design for the metrics that matter: can users complete the task, do they convert, and can your engineers actually build it?

Understood in five seconds

Confused users don't email you — they leave. We design flows so clear that people get the value immediately, instead of bouncing off a clever-but-cryptic interface.

Designed to convert

Every screen has a job. We design toward task success and conversion — measured with usability testing — not just toward something that looks nice in a portfolio.

A real design system

Reusable components and tokens keep the product consistent and make engineering fast — so the next feature is assembled, not reinvented.

Accessible by default

WCAG AA contrast, keyboard navigation, and semantic structure built in — so the product works for every user and clears accessibility review.

What you get

Design you can test and build

Not just pretty screens — the research, the validated flows, the system, and the specs that turn design into shipped product.

  • User research, journey maps, and validated user flows
  • High-fidelity, interactive Figma prototypes
  • A design system — components, color, type, and spacing tokens
  • A usability-testing report with prioritized findings
  • Developer-ready specs and editable source files
  • An accessibility (WCAG AA) review of the core flows

From research to handoff

How we design a product

  1. 1

    Research & wireframe

    We learn the user and the goal, then sketch the structure in low fidelity — solving the flow before investing in polish.

  2. 2

    Design in high fidelity

    Visual design and interaction come together into screens that look and feel like the real product, built on a consistent system.

  3. 3

    Prototype & test

    Interactive prototypes are tested with real users, so usability issues surface and get fixed before engineering starts.

  4. 4

    System & handoff

    We package components, tokens, and specs into a design system and hand off cleanly so engineers build it faithfully and fast.

A redesign, in production

Ledgerly: an interface only power users could love, redesigned for everyone

An accounting SaaS had powerful features buried in a confusing UI — only 54% of new users completed the core flow. We ran research, redesigned around the real journey, and tested before build.

Ledgerly

B2B accounting SaaS · USA

FinTech · SaaS
Core task success rate+40 pts success
Before
54%
After
94%
Time to complete the key flow4.5× faster
Before
4m 10s
After
55s
Free-trial to paid conversion+58% conversion
Before
baseline
After
+58%
94%

Task success (was 54%)

55s

Key flow time (was 4m 10s)

+58%

Trial-to-paid conversion

−41%

Support tickets on the flow

Our product was powerful and impossible to learn — half of new users never finished onboarding. The redesign, tested before a line of code, took task success from 54% to 94% and lifted paid conversion by nearly 60%. Same features, completely different business.
Head of Product, Ledgerly
FigmaDesign TokensStorybookReactTailwind CSSMazeRead the full case study

Straight answers

Product UI/UX design questions

What is product UI/UX design?

Product UI/UX design is shaping how a product looks and works so users can accomplish their goals easily — combining user research, information architecture, interaction design, and visual design. Good UI/UX isn't decoration; it's what determines whether people understand and stick with your product.

What tools do you design in?

We design primarily in Figma — for collaboration, high-fidelity mockups, interactive prototypes, and a shared component library that hands off cleanly to engineering. You get editable source files, not flattened images.

Do you do user research and usability testing?

Yes. We run user research up front and test interactive prototypes with real users or stakeholders before any code is written, so usability problems are caught when they're cheap to fix — on the canvas, not in production.

What is a design system and why do we need one?

A design system is a reusable library of components, colors, typography, and spacing tokens. It keeps your product visually consistent and dramatically speeds development, because engineers assemble proven components instead of rebuilding UI from scratch each time.

Will the design actually be buildable by our engineers?

Yes — that's the point of designing in a system. We design with real constraints in mind and hand off tokens, components, and specs that map directly to code, so what you approve is what gets shipped, faithfully.

Stop losing users to confusion. Design the obvious path.

Show us where users drop off or what you're about to build. We'll research, design, and test the flow — and hand engineering a system they can ship.

2000+ vetted engineers · 3 global hubs · 98% client retention

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International Offices
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Project Delivered
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